Why brands can become emotional lifelines in times of crisis
The rain hasn’t stopped for hours. Wind rattles the shelter’s windows as the storm outside swells, flooding the streets they used to call home. In a crowded gym, a family of four sit huddled together on makeshift beds pushed side by side each other. The parents wrap donate...
🔗 Read more: https://theconversation.com/why-brands-can-become-emotional-lifelines-in-times-of-crisis-270334
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Edited
theconversation.com
Why brands can become emotional lifelines in times of crisis
The rain hasn’t stopped for hours. Wind rattles the shelter’s windows as the storm outside swells, flooding the streets they used to call home. In a crowded gym, a family of four sit huddled together on makeshift beds pushed side by side each other. The parents wrap donated blankets around their...
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