Adrien Brody’s multimillion‑dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D
Super Bowl LX was just the latest evidence that when it comes to marketing, Intuit punches way above its weight. The financial software company’s charming commercial stars a comically overwrought Adrien Brody being calmed by a TurboTax “expert” who assures him that there...
🔗 Read more: https://fortune.com/2026/02/15/adrien-brody-turbotax-intuit-marketing-advertising-super-bowl/
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fortune.com
Adrien Brody’s multimillion‑dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D
Super Bowl LX was just the latest evidence that when it comes to marketing, Intuit punches way above its weight. The financial software company’s charming commercial stars a comically overwrought Adrien Brody being calmed by a TurboTax “expert” who assures him that there’s no need for drama or...
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