Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt
Lisa Werner/Getty ImagesGen Z now leads restaurant loyalty signups, reshaping rewards programs.Survey data shows that diners will switch brands for better, faster loyalty perks.QSR giants are doubling down on digital rewards to win Gen Z — and it's paying off.Gen Z isn't jus...
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Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt
Lisa Werner/Getty ImagesGen Z now leads restaurant loyalty signups, reshaping rewards programs.Survey data shows that diners will switch brands for better, faster loyalty perks.QSR giants are doubling down on digital rewards to win Gen Z — and it's paying off.Gen Z isn't just signing up for...
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