The Biba Story: the fashion brand that lifted a drab postwar Britain into the swinging 60s

First conceived as a mail-order-only company in 1963, known as Biba’s Postal Boutique, the brand captured the revolutionary 1960s and 1970s attitude and style, offering trend-seekers affordable, high-fashion aesthetics and glamour akin to Paris catwalks. Influenced by art de...

🔗 Read more: https://theconversation.com/the-biba-story-the-fashion-brand-that-lifted-a-drab-postwar-britain-into-the-swinging-60s-275900

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