Procter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod

Not since your apartment’s post-Halloween-party-sequined load has your laundry machine seen this much excitement. Procter & Gamble’s Tide is beginning a nationwide roll out of waterless detergent squares, an innovation it believes is the future of the $25 billion laundry...

🔗 Read more: https://fortune.com/2026/02/18/what-is-the-tide-evo-tile-procter-gamble-waterless-detergent-pod/

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