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How Anime and Manga Have Resurrected Japan's Soft Power

Matt Alt, author of "Pure Invention: How Japan's Pop Culture Conquered the World" discusses why the popularity of Japanese IP and products have surged as the country's pop-culture economy has become its second most valuable export. He speaks with Shery Ahn and Avril Hong on Bl...

🔗 Read more: https://www.bloomberg.com/news/videos/2026-02-20/how-anime-and-manga-have-resurrected-japan-s-soft-power-video

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