How fandom became culture’s power center — and a blueprint for Gen Z’s economic influence

Today, fandom functions as a co-creative, identity-shaping system where fans play a meaningful role in the evolution of both the IP they love and the brands who seek to join in on the action. These fan communities, from StationeryTok to K-pop Discords and fan-fiction s...

🔗 Read more: https://fortune.com/2026/02/21/fandom-gen-z-new-monoculture-economic-influence/

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