At 61, this major insurance CEO works out 6 days a week with his 23-year-old son—he picks his brain for a Gen Z perspective while lifting weights
Plenty of CEOs swear by 5 a.m. alarms, 12‑hour days, and punishing gym sessions—but Bupa’s CEO Iñaki Ereño adds a twist: His personal trainer is his 23‑year‑old son. Despite his age (61) and hectic schedule running Britain’s largest healthcare provider and servin...
🔗 Read more: https://fortune.com/2026/02/22/major-insurance-ceo-bupa-billion-dollar-fortune-500-a-game-works-out-6-days-a-week-with-gen-z-son/
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Edited
fortune.com
At 61, this major insurance CEO works out 6 days a week with his 23-year-old son—he picks his brain for a Gen Z perspective while lifting weights
Plenty of CEOs swear by 5 a.m. alarms, 12‑hour days, and punishing gym sessions—but Bupa’s CEO Iñaki Ereño adds a twist: His personal trainer is his 23‑year‑old son. Despite his age (61) and hectic schedule running Britain’s largest healthcare provider and serving over 37 million customers...
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