Blockbuster ratings start to vindicate NBC’s $7.75 billion bet on the Olympics

Many wondered four years ago if NBC’s 2014 decision to secure U.S. media rights to the Olympics through 2032 for $7.75 billion was a bad business deal. With NBC having its most-watched Winter Games in 12 years, those concerns appear to have quieted. According to Nielsen an...

🔗 Read more: https://fortune.com/2026/02/23/blockbuster-ratings-start-to-vindicate-nbcs-7-75-billion-bet-on-the-olympics/

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