The effect of personality traits on consumer behaviour among football fans: The mediating role of fan loyalty

by Hakan Akgül, Can Özgider, İlhan Adiloğulları The aim of the current study was to examine the impact of personality traits on consumer behaviour among football fans in a Turkish setting by focusing on the mediating role of sports fans’ loyalty. Drawing on the Social I...

🔗 Read more: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0343795

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