EY's chief digital officer says marketing is at an AI 'inflection point'
Business InsiderIn a video interview, Lou Cohen spoke about AI's transformative potential in marketing.Cohen said AI can aid audience segmentation, boosting ad effectiveness and content quality. Marketers must embrace AI tools to optimize their advertising efforts and outcomes...
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EY's chief digital officer says marketing is at an AI 'inflection point'
Business InsiderIn a video interview, Lou Cohen spoke about AI's transformative potential in marketing.Cohen said AI can aid audience segmentation, boosting ad effectiveness and content quality. Marketers must embrace AI tools to optimize their advertising efforts and outcomes, he said. Lou Cohen,...
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