The world’s most elusive colour is worth billions – if we can find it

The discovery of bright yet stable pigments is vanishingly rare, making them hugely valuable. Now chemist Mas Subramanian is unpicking the atomic code of colour and homing in on our most-wanted hue

🔗 Read more: https://www.newscientist.com/article/2514410-the-worlds-most-elusive-colour-is-worth-billions-if-we-can-find-it/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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